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When a prospective client asks me
if a particular coop can be acquired, my advice is
"be sure you ask the right question." That advice
is based on a solid experiential
foundation.
In the late '90's, I worked with
an investor-owned utility (IOU) that was
contemplating a series of electric cooperative
acquisitions. The IOU had assembled an impressive
team; as a team member, I added my knowledge of
electric cooperative acquisitions to the
complimentary knowledge of the financiers,
accountants, engineers, consultants, and so
on.
The team, with my input, produced
a prodigious number of thick, colorful, data-rich
reports concerning proposed acquisition
candidates. Large sections of these reports were
concerned with analyzing the ability of the IOU to
acquire the candidates; the team rhetorically
proposed a number of questions, all good, but none
on-point. And they consumed the team's time and
attention, with no end in sight.
While not really my role, I
proposed (in a ridiculously long memo) a different
"evaluation methodology." The team agreed that I
was correct; subsequent clients have universally
agreed as well. Here's how it works:
An acquiror will usually offer to
redeem a coop customer/owner's accrued equity as
an inducement to sell the cooperative. According
to the National Electric Cooperative Association's
web site, the median equity per consumer/owner or
"Member" of distribution cooperates which borrow
from the Rural Utilities Service was $1,328 for
the year 2000 (this is not the correct measure to
use when evaluating a candidate, but it will work
for our present purposes). So, an offer might be
something like "we will pay coop Members their
accrued equity; the average payment will be $1,328
per Member." If that amount proves to be
inadequate to entice cooperative Members, simply
increase it. At some dollar amount (and I'm not
talking about ridiculous sums), literally every
Member will respond positively -- even those with
emotional or other intangible attachments to the
coop. Coop Board Directors can employ virtually no
traditional takeover defenses due to the
cooperative business structure, and their
opposition will be noisy but
ineffective.
Thus, literally any coop can be
acquired. That being the case, the correct
question is not "Can this coop be acquired?" but,
instead, "Can this coop be acquired for a price
that the acquiror is willing to pay?"
The process of answering that
question begins with an "overflight seminar" which
I typically present to key decision makers (a
version of which I will be presenting in a
national web cast on September 9, 2003 at 1:00 PM
EDT -- see the announcement below). I've been
involved with electric cooperative acquisitions
for over a decade, and experience has taught me
that very few people outside cooperatives (and
sometimes very few of those inside as well)
understand much about coop fundamentals. Thus, the
seminar covers topics such as coop history,
financial structure (including the critical topic
of equity belonging to coop consumer/owners), the
correct acquisition model, and so forth,
concluding with an overview of potential
candidates.
The next step is to assemble a
team (with members typically drawn from the
acquiror's staff, augmented by external
specialists and investment bankers if needed) with
expertise in rates, engineering, finance,
accounting, marketing, and other areas.
The team determines the maximum
cost that the acquiror is willing to incur to
acquire any given electric cooperative. This is,
of course, a matter of corporate policy; formal
policies ("It is the policy of Wireco that
acquisitions must produce...") and informal maxims
("We're not going to tell the
analysts/PUC/shareholders that...") will guide the
analysis. A proforma is created to quantify the
financial performance of the cooperative following
the acquisition, and a "maximum acquisition cost"
will be imputed based on the proforma and the
potential acquiror's acquisition policies,
leverage, cost of capital, and so forth (and, of
course, applicable regulations).
Two key tests must then be met.
The first test is to insure that the "maximum
acquisition cost" equals or exceeds the "minimum
acquisition price" of Member equity, long term
debt, and acquisition expenses. If the test is not
met, the inquiry probably should not proceed
(while there are ways to acquire cooperatives for
less than this formulaic amount, the acquisition
effort will be difficult). If the first test is
met, the second test is to determine whether or
not the Members of candidate cooperative is
amenable to the acquisition at the "maximum
acquisition cost;" this inquiry is the province of
a market researcher who will use a combination of
focus groups and polls.
If the proposed acquisition fails
to meet the preceding tests, the inquiry stops;
the potential acquiror's sunk costs are very
modest, and my clients have always felt their
money well spent to explore an exciting strategic
opportunity. If the proposed acquisition meets the
tests, the potential benefits of the acquisition,
alternatives to the acquisition, and so forth, can
be evaluated and an informed decision can be made.
If the decision is made to proceed, the final
steps are to prepare and launch the acquisition
campaign.
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